To paraphrase: “A Rum by any other label, would still taste as sweet.” After more than a decade, Bacardi Rum is getting a redesign. The company announced Wednesday on its 153rd anniversary that it’s releasing new packaging with an Art Deco-influenced style. The Bacardi bat logo represents good fortune, good health and family unity and was influenced by drawings from the early 1900s. The label draws from fonts used at the Art Deco El Edificio Bacardi, the brand’s former sales office and bar in Havana, Cuba.
Read Rebecca Savransky’s Miami Herald article here:
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