Playboy In India To Focus On Glamour Not Sex, Yeah Right

Given that the Playboy Club isn’t exactly a big brand back here in the U.S.A., it is somewhat surprising that the newly developing world is resurrecting a relic.  An example, India is set to get its first Playboy club next month, with demurely dressed bunnies and a focus on glamour instead of sex.

The club’s promoters are striving to recast the Playboy brand so that it won’t spark a backlash in a country that has only slowly come to terms with deep kisses on the big screen. That means there won’t be nudity, but there will be bunnies – though whether they will sport bodices, bunny ears and cotton tails remains in question.  Is there an Indian Hugh Hefner?

Read Ericka Kinetz’s Miami Herald article here:

http://hrld.us/U8lcDm

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