In his own world, Miami Brazilian Artist Romero Britto is the “category King”. He is known for his crayon-bright colors, black lines and bold patterns. He is suing technology giant Apple – the international category King — and a London design firm in Miami federal court, contending that the centerpiece of Apple’s worldwide “Start Something New” ad campaign resembles his artwork.
The 29-page suit, filed April 6 on behalf of Miami Beach-based Britto Central Inc., claims that the central image in Apple’s campaign infringes on Britto’s “trade dress” and creates unfair competition.
Named in the suit: Apple, based in Cupertino, Calif., and the design firm that created the campaign, Karl Maier, Ltd., composed of Craig Redman of New York and Karl Maier of London
It’s good pop culture if nothing else.
Read Carli Teproff’s Miami Herald article here:
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